NetDragon Websoft (China) Inc. is a leading runner of China's online gaming industry. 

    We have developed the first homemade online game of "Monster & Me", and built the "online gaming portal of 17173.COM".

    Our foresight helps us take lead in this industry, and our endeavor for these years helps us build an orderly strategic layout and gather qualified talents. 

In 2004, NetDragon accomplished lead-forward development, and its competitiveness was well enhanced.

 

1999-2000: gathered talents and exploited services. 

2001: 17173.COM came into existence, and NetDragon began to develop online games, while the number of employees was 100 at that time. 

2002: "Monster & Me" was released and ranked top 10 among China's homemade games, while the second game of "Conquer" was being developed synchronously and NetDragon (Japan) Inc. was established. NetDragon attended in E3 Expo on behalf of Chinese Mainland suppliers, while the number of employee was 150 at that time. 

2003: "Conquer" was released, while multiple games including "Era of Faith" were under parallel development. Besides attending E3 Expo and giving a speech upon invitation, the company also attended Tokyo Game Show (TGS). NetDragon (Bermuda) Holding Company and NetDragon Beijing Office were launched, while 17173.COM was acquired by SOHU.com at the end of this year. At that time, the number of employee hit 300. 

2004:   

·         Released the leisure gaming platform of "91.COM Gaming Fashion";  

·         Built the industrial chain of online games and develop strong competitiveness by integrating "Theme-R&D-Operation-Channel-Promotion". 

·         Authorized by UBI to develop "Heroes of Might and Magic Online", as well as being licensed to operate this game in Asia; 

·         Stepped up its pace of internationalization: NetDragon (USA) Inc. enjoyed sound business operation and steady growth, and NetDragon (Taiwan) R&D Center released its products. 

·         Built channels and the promotion system. There were 20 representative offices across the country. 

·         "Era of Faith" purchased the public-show advertisement of "Lord of Rings: III" and was officially released.

·         "Zero Online", "Farm Online" and other 3 large-scale online games were being synchronously developed in Mainland China and Taiwan.

·         Such updates as "Monster & Me 3.0" and "Conquer 2.0" being released; 

·         Invested RMB 2 million to launch "TQ Cup" game production elite contest and initiate the elite project of "TQ Project". 

·         员工人数1000人；

·         The number of employees hit 1000.

    Online games enjoy a brilliant future. However, its core competitiveness is also an essential issue. A quick advancing industry shall be able to adapt to changes. Online gaming may encounter its winter, and industrial integration is extremely urgent. 

    Three major barriers in operating foreign games: national counteraction to culture invasion - the examination on game themes is strengthened; rampart of technical service - hackers and exterior tricking programs are forcing operating companies to have better technology capability; high operation cost - initial payment and advertising cost for agency operation are getting higher and higher, and even the investment of RMB 10 million is still far not enough. Games capable of crossing the break-even point with the raise of number of users are getting less and less. 

As a representative of original online games, NetDragon is enhancing its core competitiveness. The top-class game development team (either in regard to the number of employees or the level of talents), sound technical management, leading welfare in the country, and innovative excitation model all help NetDragon to advance bravely. The cost advantage derived from independent development and independent operation helps us compete in the fierce market. 

Our creativity and scaled development help us develop dozens of online game products. The longitudinal integration of industrial chain can only achieve its economical efficiency once products are in abundant quantity, and NetDragon has developed its competitiveness by realizing that. 

    We are consciously reinforcing each sector of this industrial chain: Theme-R&D-Operation-Channel-Promotion. 

·         Theme: Tianyu Press publishes cartoon game journals and magazines, takes charge in the negotiation of introducing cartoon publications from overseas countries, Taiwan and Hong Kong, trains native cartoon talents, and screens out popular publications to be the theme of online games. 

·         R&D: TQ Digital owns a top-class game development team which helps develop the core competitiveness of NetDragon. There is even a planning team with approximate 100 employees, which has exceeded the total number of employees of domestic game development companies.

·         Operation: All games are operated under the unified brand of 91.COM, in which unified recharge cards are provided to recharge the cost for all games and services. 91.COM has developed its own community, and specific characters of different large-scale online games will attract its own enthusiasts. 

·         Channel: Aiming to establish a flat channel, NetDragon has developed a huge distribution network covering 20 key domestic cities. NetDragon (Shanghai) Branch is the constructor and controller of this channel.

·         Promotion: NetDragon will continue to give full play to the influence of media. While maintaining strategic partnership with 17173, NetDragon also issues newspapers and magazines. Furthermore, end users are directly influenced by technical services and various customized promotions provided in Internet bars. 

The Era of .COM has built 3 portals, and the new opportunity of China's online gaming will help NetDragon to gain still greater success.

    From Microsoft, we can learn that the IT culture is actually a kind of innovation with constant model. Its character is to bring about great enterprises.

At the age of .COM, many IT enterprises are just showing up there. The termination of .COM tells us the importance of "surviving and being successful". 

The practical work-style and strict management make NetDragon a special one among IT enterprises. However, it is actually a kind of innovation and exerts a subtle influence on employees to have the necessary quality of being a successor. The work experience at NetDragon will help them to succeed in their career, which has already been an open secret. 

"Study, diligence and endeavor": the soul of NetDragon's corporate culture.

The instant development of the industry only allows diligent persons pursuing constant studies to survive in the tidal current. We especially appreciate aggressive talents, who will surely win respects and chances. You will only value such chances which you have been striving hard for, and face failures without fears. 

NetDragon believes that openness is the source of impartiality, and public opinions shall be well respected. The company discloses employees' performance conditions as well as their rewards and punishments. You can talk with the president on the interior forum, and all employees can keep sight of your quotes and replies. Anonymous and sharp comments are also allowed.   

·         Short-term goal - scaled development of company's products: By leveraging its core competitiveness of leading technology, NetDragon commits to make homemade intellectual property online games to be the leading role in the market, and take lead in the online game industry with absolute advantages in quantity and quality.

·         Medium-term goal - internationalization of company's operation: NetDragon aims to get listed in NASDAQ, enhance the public appeal of its brand so as to gather talents, increase investments on technical R&D, and realize the internationalization of capital, technology and market. 

·         Long-term perspective - from excellence to transcendence: NetDragon expects to be a great enterprise and get listed in top 500 enterprises of the world. 

NetDragon in 2004: 91.COM Gaming Fashion ！

"91.COM Gaming Fashion" will be the first choice of Chinese gamers with its specific characters of easiness, leisure and fashion.

Keywords of 91.COM: 

·         Numerous - The total number of leisure games ranks top in China; 

·         Free – Most of them are free games;

·         Luxurious - Beautiful gaming interface; 

·         Community - providing one-stop service for leisure game enthusiasts; 

There are 80 million Internet surfers in China, and most of them are just conducting Internet search, email and news browsing. There are few selections for online entertainment, and most surfers need easy and fashionable leisure games. 

NetDragon has therefore released updated leisure games on 91.COM to enrich Internet application and answer to the support from extensive surfers on homemade intellectual property online games. 

·         91.COM leisure games

·         91U及AVATAR

·         91U and AVATAR

·         Large-scale games (including Zero Online, Farm Online and Heroes of Might and Magic Online) 

·         Industrial cooperation and media reception: NetDragon (Beijing) Branch

·         Channel partner: NetDragon (Shanghai) Branch

·         Talent hotline: Human Resources Department

·         Issues related to online game operation: China Operational HQ

·         Other issues: President's Office